Millenials include a fast-paced, educated, review-driven group of consumers. The best way to target this audience is to captivate with engaging diversity of media and content; text alone will not drive this group to buy online – they want to see it, experience it, all digitally. That means including video and pictures to captivate the essence of the product.
They are also highly review-driven. Because Millenials shop online, and because they’re tech-savvy, they want to know how the product truly functions. This group will go straight to reviews, whether directly on the site, or through other mediums such as Yelp and Facebook. They thrive on consumer confidence which is only generated through authentic reviews and testimonials; including an app/widget that opens the forum for honest critique is pivotal. But they are smarter than filters, so deleting negative testimonials will only create a lack of trust; they will respond and make purchases when the majority of reviews are positive, with a few negative ones to drive authenticity.
Millenials are truth-seekers; they have the knowledge of the universe at their fingertips, and they know this. There’s no time or mercy for propaganda-technique marketing; they want to know ingredients, with honest labels, and need a purpose for making a purchase. They are driven by causes, as they care about the greater world around them because they have access to this knowledge.
We are a company with a great deal of honor and respect for Millenials because we understand they expect the best customer-retail experience, and they deserve it because they have the know-how to access anything from anywhere.